Target Audience

Demographics

Judging from our opening sequence, i can see that our film would appeal to a younger audience, the majority being girls. Our opening sequence was animated, but the actual film would be shot in real life. Just like the openings for Casino Royale and juno. Our film stars a young girl, which automatically hints at a young female audience. We have used "girly" colours like pinks and purples and the typography is curly and dreamlike. As the storyline from the book "Layla's Star" is a book for children from about ages 3-8, but i think the film would appeal to audiences up to the age of around 14. I think the kinds of films the viewer would be interested in would be Pixar films like Finding Nemo(2003), Dreamworks films like Shrek(2001),Disney films such as High School Musical (2006), Cinderella (1950)or Enchanted (2007), and other films like, homeward bound(1993), Wild child(2008) and Hairspray(2006). They would have a mixture of animated and non animated films. Enchanted is a good comparison to our film. The majority of the audience would be young girls in primary school and early secondary school. It begins as an animated fairytale kingdom and then collides with modern day life, so it has a bit of both worlds. I think our audience would be engaged with stories and fairytales and have a creative imagination. It would also be family friendly so mums dads and brothers or sisters would go to see it.